Pradeep Cholayil, Chairman & Managing Director, Cholayil P Ltd (CPL), is the man who is now spear-heading the aggressive growth and diversification plans of the company; in the process leading brand Medimix to become the world’s largest selling ‘natural wellness’ products; he is also strategizing the future plans of CPL, and its diversification into pharmaceutical, healthcare, cosmetic and ayurvedic product segments.
Mr. Pradeep Cholayil joined the Cholayil stable in 1983 & has held various roles in CPL, starting as the Head – Marketing & Finance at Cholayil, under the able guidance of his father, a visionary & founder of Cholayil, the Late Dr. V. P. Sidhan, progressively growing within the company, before becoming its MD.
Under the dynamic and enterprising leadership of Mr. Pradeep Cholayil, CPL has now emerged as a key player in the FMCG industry in the country and across international markets, transforming into a multi-crore organization with business flourishing both nationally and internationally.
Taking the growth and new market challenges head on, in the last 8 years of his leadership, the company has significantly increased its market reach in the new markets across the country.
Having consolidated its presence in the N/W/E Indian markets, and with a strong manufacturing backend in place, the company is now planning on an aggressive expansion and penetration into these markets, by expanding the distribution footprint and depth.
Under Pradeep’s able leadership, CPL in the year 2011 acquired Krishna Thulasi, a leading herbal soap brand owned by Krishna Herbals based in Kollam. Krishna Thulasi is a household name in parts of Kerala, and its acquisition was a logical move in the brand synergies of Cholayil.
Earlier, in 2001, CPL also had acquired one of India’s oldest brands of talcum powder and soap, Cuticura.
Despite facing the odds of heavy globalisation, and the dynamic consumer preferences in the personal care segment, Mr Pradeep has made sure that Cholayil has retained its core vision – take the power of natural wellness ingredients to consumers through the array of existing products, and the slew of new product launches.
Mr Pradeep Cholayil’s vision, drive and leadership is slated to take Cholayil P Ltd, to greater heights.
Besides the Medimix brand of products, CPL has also aggressive plans to expand its presence in holistic ayurvedic care, through its “Sadayush” ayurvedic care centres. Sadayush will combine the brilliance and effectiveness of ancient ayurvedic techniques with modern aesthetics, thus offering holistic health care to people.
Pradeep is also an acclaimed photographer; He is also the man behind “Green Passion”, a book that will showcase the rich tradition of ayurvedic plants and herbs – most of which are cultivated and grown at the Cholayil Medicinal Plant Conservation Park, a 80 acre herbs park in South Tamil Nadu.
