Entrepreneur
Natural and sugar-free dessert brand Artinci has raised an undisclosed amount of seed funding from The Chennai Angels, LetsVenture, and a few high-net-worth individuals (HNIs). The round also saw participation from marquee investors such as Mohit Satyanand (Teamwork Arts chairman), who invested via the LetsVenture syndicate; Jay Jayaraman, lead investor at The Chennai Angels; Dr. Bharath Uppiliappan (CEO of Dr. Lal PathLabs); and Vishal Bali, GfK’s global head of customer success, among others. Entrepreneur+1
The funds are earmarked for enhancing branding, packaging, and marketing, as well as for product development in new categories of great-tasting, all-natural, low-carb foods; additionally, the capital will support deepening their presence in existing markets. Entrepreneur
Aarti Laxman Rastogi, Co-Founder of Artinci, commented:
“We have worked hard to ensure that our desserts are safe for us and the diabetic elders in the family to eat. We are excited and humbled by the belief and the backing from industry stalwarts like Mohit, Jay, Bharath, Rajeev, Vishal and many others. The incredible part about this has also been how generously giving they have been, of their personal time, in sharing valuable perspectives for Artinci, which surely sets us up for the bigger success ahead.” Entrepreneur
Artinci operates as a digital-first D2C brand, available across six major Indian cities: Delhi NCR, Bengaluru, Chennai, Mumbai, Pune, and Hyderabad—via food delivery platforms like Swiggy and Zomato, and nationwide through their website, Amazon, and Flipkart. Entrepreneur
Jay Jayaraman, Lead Investor from The Chennai Angels, added:
“The Founders of Artinci have built a passionate team in terms of not only understanding the dynamic marketplace but also in forming an interesting business model, resulting in Artinci seeing successive growth quarter over quarter. The Chennai Angels is happy to support their mission, as they embark on expanding their portfolio and commercial efforts.” Entrepreneur
Founded in 2018 by Aarti Laxman Rastogi and Sumit Rastogi, Artinci is committed to bringing joy to health-conscious people who seek a little indulgence in their wellness journey.
