Inspired Spirits, the makers of Quro – India’s first homegrown aperitif crafted with wellness botanicals, has raised an undisclosed amount in its Seed Round led by The Chennai Angels (TCA), along with participation from select angel investors.
The fresh capital will be utilised towards team building, expanding into new domestic and international markets, accelerating product innovation, and growing market share in India’s fast-evolving craft and functional Alco-bev segment.
Founded in 2023 by Anmoll Alok Bansal, Inspired Spirits spent 16 months in intensive research and development before launching Quro. The company experimented with over 200 indigenous Indian ingredients to craft a modern aperitif rooted in traditional botanicals while aligned with contemporary wellness principles.
Tapping into rising global interest in Indian ingredients and craft spirits, the brand began exporting soon after launch, generating early traction across international markets.
“Quro has been a breakthrough product in our pursuit of using Indian ingredients to offer a more functional drinking experience. We have a loyal fanbase among the culinary community, expats and India’s growing art and wellness circles. At Inspired Spirits, we operate intentionally off the traditional playbook and with TCA backing us, we’re doubling down on exploring the depth of Indian ingredients, unlocking flavours, benefits, and use cases that we have barely scratched the surface of,” said Anmoll Alok Bansal, Founder, Inspired Spirits.
Investment Director from The Chennai Angels, Pankaj Daga said, “Quro has successfully navigated the early challenges most startups face. They’ve carved out a distinct niche with a product that truly resonates with their audience. We’re impressed by Anmoll’s clarity of vision, and we’re proud to partner with Quro, supporting its next phase of growth.
We wish the entire team continued momentum and every success as they scale.”
Inspired Spirits differentiates itself through flavour innovation rooted in indigenous Indian ingredients, dedicated research toward refining alcohol with modern wellness principles, and a lean partnership-driven operational model.
With this investment, Inspired Spirits aims to strengthen its presence in key metro markets, deepen its research capabilities, and continue building a category-defining brand that blends tradition, functionality, and modern consumption patterns.
About Inspired Spirits: Inspired Spirits, founded in 2023, is the maker of Quro – India’s first homegrown aperitif crafted with wellness botanicals. The brand operates on a lean, innovation-led model and has begun expanding into international markets.
About The Chennai Angels: The Chennai Angels (TCA) is one of India’s most active Angel Investing groups. Founded in 2007, it is comprised of successful entrepreneurs and business leaders with a track record of starting and scaling large enterprises. Over the years, TCA has invested over INR 135 Cr across 80+ start-ups in India.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL. PTI takes no editorial responsibility for the same.)